Stories, Reels, Instagram Live, and Instagram Video ), brands should keep in mind that a strong visual identity is always key on Instagram. While the importance of a polished feed has shifted with the rise of ephemeral, live, and video content (a.k.a. Īlongside astrology memes and latte art, Instagram’s become a virtual shopping mall, with a plethora of features designed to help businesses sell products-preferably beautiful ones. On average Instagram business accounts see 1.69% follower growth each monthįormerly a humble photo-sharing app, over the past few years Instagram has become one of the world’s most important social apps in regard to social commerce.Learn more about what it takes to succeed on YouTube in our intro to YouTube marketing. Meanwhile, for brands building their own youTube channe l by posting original videos, it’s important to play nice with the YouTube algorithm, which takes some combination of skill, strategy, budget, and luck.īut there is potential pay-off there, too: In short, because YouTube is video (usually long-form video) the barrier to entry is a little bit higher for DIY marketers, who will benefit from time, money, and talent (or preferably all three). įor established brands with big-gun marketing agencies, YouTube ads running before or in the middle of original videos aren’t a huge stretch from what you’d run on TV. You could just as easily call it a video platform, or the world’s second-largest search engine. YouTube isn’t always thought of as one of the world’s social media apps. 70% of viewers have bought from a brand after seeing it on YouTube.Want more detail? Our complete introduction to Facebook marketing is over here. Most recently, Facebook is prioritizing e-commerce shopping via Facebook Shops. Marketers can also tap Facebook’s user data to reach new customers with relevant advertising. )īrands who maintain a presence on the platform might use organic content for brand awareness, and/or relationship nurturing through social customer service. People use Facebook to keep up with friends, family, and news using various forms of shared content (everything from written updates to live video and ephemeral Facebook Stories. 66% of Facebook users visit a local business page at least once a weekįacebook is not only the world’s largest social network, it’s also the most developed channel for organic and paid social marketing.18.2% of adults in the US made a purchase through Facebook last year.
Also use it to track results and present the plan to your boss, teammates, and clients.
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