For example: “Huh, why DO we have individual contact pages for each service line section? Maybe we can consolidate the information into side panels on the pages.” See this article for more: “Spring Cleaning Your Marketing Strategy: 6 Practices to Shed” Decide the best place for your remaining contentĬontent audits are eye-opening - they can show navigation and content architecture problems you never noticed before. Only keep content that benefits your audience. Decluttering might be tough, since you love your sparkling “look at me!” copy.
Useful content - content that solves a problem or answers a question - brings joy to the user. “Of the two, discarding must come first.” Get rid of items that no longer bring joy. “Effective tidying involves only two essential actions: discarding and deciding where to keep things,” Marie says in her book. The key is to gather and organize your content across the entire website or section you’re “tidying up.” Only keep content that brings your audience joy
You can categorize your content by where it falls in the user’s journey, the persona it targets or the topic it covers. Take inventory of your content based on categories of your choosing. Use a similar approach with your website. Gather all clothes into one pile, all shoes into one pile, all books - no matter which room they’re in. Marie says to sort belongings by category. See this article for more: “Content Audits: Why, When and How” Take stock of what you have (content inventory) Almost as proud (or maybe even more?) as when the laundry is folded and put away, KonMari style. You’ll feel relieved and proud as you click through a fresh, clutter-free website. Remember the goal of decluttering your website: to identify areas of opportunity and improve your website for your audience. To do it right, you need patience, determination and focus. Set aside a chunk of timeĭecluttering your shoes, doing a content audit: These are not things you can do in the 5 minutes before the end of your day.
MARIE KONDO DECLUTTER WITH ME NETFLIX HOW TO
Marie actually has a lot to teach us about how to improve our most valuable marketing tools - our websites. (Yep, my digital marketing brain never turns off.) Apply These KonMari Steps to Your Website Content Audit About 15 minutes in, I started thinking about how her method could apply to decluttering websites, too. As you may have heard from one or two (dozen) friends on social media, the Netflix show “Tidying Up With Marie Kondo” is all the rage right now. If you’re currently holding sweaters in both hands and asking if they spark joy, you’re probably hooked on the KonMari method.
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